About Us

Our Core Values


L2G Digital Believes in doing business with honesty, transparency, and an ethical behavior. It means doing the right thing even when it’s difficult, being accountable for our actions, and treating customers, employees, and partners with respect.

Customer Focus

L2g Digital is about putting the customer first and understanding their needs and preferences. It means listening to feedback, providing excellent service, and delivering products & services that meet or exceed expectations.


At L2g we want to emphasise creativity, originality, and a willingness to take risks. It means being open to new ideas and approaches, continuously improving products and services, and adapting to changing market conditions.


L2G Digital loves being able to have strong  collaboration, communication, and mutual support among everyone. It means recognising and valuing the contributions of every stakeholder, fostering a positive work environment, and working together to achieve shared goals.

Meet Daniel Baldry – Owner of L2G Digital

Daniel Baldry is a seasoned executive leader with a wealth of experience spanning over several sectors. He is results-driven, collaborative, strategic, commercially minded, and has a proven track record of enabling business outcomes, bringing teams and stakeholders together.

With a career that has spanned the telecommunications, retail, and non-profit sectors, Daniel has led organisation restructuring, optimised inventory, built high-performing teams, and driven sales performance through his ability to connect, develop relationships, lead through change by adapting quickly to market forces.

His decades of business, leadership, and marketing experience have led him to pivot and start L2G Digital, where he brings his expertise to life in the digital world of Web Design and more. As the founder of L2G Digital, he uses his knowledge to provide strategic direction and oversee the development of innovative Web Design and Business solutions that help businesses succeed in today’s dynamic market environment.

Daniel’s passion for driving growth, improving performance, and delivering value to stakeholders is evident in all that he does. He is an accomplished business leader with a track record of success, and his leadership and strategic vision have helped many businesses achieve their goals.